Yesler Announces New Features and Rapid Growth

Yesler Advances Industry-Wide Lumber and Building Materials Transactions 

New Marketplace Features Provide Lumber Merchandising Tools to Sellers, Expedite Connection Between Buyers and Sellers; Company Seeing 8x Growth YTD in Platform Transactions

June 29, 2022 – Seattle, WA – The Yesler Marketplace has experienced rapid user growth in 2022 and today announced a series of product enhancements, expanding the ability for lumber sellers to merchandise and promote their offerings to buyers.  Yesler revolutionizes the supply chain for the LBM industry, providing a technology platform and marketplace for users to efficiently and intelligently transact lumber and building materials transactions. 

Product Advancements

2022 has been a year of rapid advance for Yesler Marketplace product features. Lumber sellers – mills, brokers, distributors and wholesalers – now have robust tools within Yesler to capture the attention of buyers by creating product offers that can be discovered by and promoted to buyers. 

Buyers can rapidly connect with known sellers and identify sellers to expand their supplier networks. When sellers have posted their product offerings, Yesler uses a matching algorithm to surface those offers to interested buyers, helping drive new buyer/seller relationships. Using Yesler Marketplace, buyers also save time by reducing time spent on the phone and updating spreadsheets.

“Our products empower LBM sellers to increase speed and efficiency going digital. This includes tools to digitally merchandise loads directly to buyers without email or phone. It’s intuitive so even old-school buyers and sellers have a great first experience with our digital marketplace. This has led to a doubling of Yesler Marketplace users and more than 8x transaction growth over last year.” said Matt Meyers, CEO and Co-founder, Yesler.

Both buyers and sellers benefit in building and expanding trusting relationships that are the foundation of the LBM supply chain. Within Yesler, buyers and sellers always know who they are working with, and all quote and transaction history is stored for easy reference in the future. 

Steve Coppola, V.P. at LENCO Supplies said, “The Yesler Marketplace is what the industry needs more of. It creates a fast, collaborative and transparent platform for buyers and sellers to move quickly and get deals done. The speed of aggregation and dissemination of information via Yesler simply cannot be matched.”

“Market data and commodity risk mitigation have become two increasingly important areas of focus recently,” says Meyers. “Each time the market crashes, we see renewed interest in Yesler tools. Beyond Yesler Marketplace, the data from Yesler Groundwork and Yesler Intel are helping lumberyards keep ahead of the trends in the market.”

Brand Refresh

With the volatility in the LBM market and the speed of change in technology, Yesler has also launched a redesigned website (https://www.goyesler.com). The website will keep pace with the fluidity of the LBM industry and be home to the thought leadership content posted on the Yesler blog (https://www.goyesler.com/blog).

“We have rebuilt the website to reflect how our products solve daily transaction issues in the LBM market. The site has a more focused technical design and implementation, and the content of the website better articulates the value to lumber industry executives, buyers and sellers,” said Steve Huson, VP of Sales and Marketing at Yesler.

Visitors to the site can request a demo and schedule that demo with Yesler in their calendar directly from the site.

Market Activity

Despite recent declines in the costs of framing lumber, according to the NAHB the prices of goods used in residential construction increased 0.5% in April, following an upwardly revised increase in both February and March, according to the Producer Price Index (PPI) report released by the Bureau of Labor Statistics. According to the NAHB, building material prices increased 19.2% on a year-over-year basis and have increased 35.6% since the start of the pandemic.

Says Meyers: “Expect markets to remain volatile in 2022, but don’t believe in a ‘new normal’. The long-term dynamics of supply and demand will eventually bring prices back down, and we are already seeing some of that movement. Even if these times are exceptional, volatility has always been the normal in lumber. Someday, we will get back to the old normal of seasonal and cyclical volatility and away from pandemic driven supply-chain panics. And Yesler will be there with our data and software tools that were tested and proven during peak pandemic volatility, to deliver incremental profit to purchasing operations in all market conditions.”

About Yesler

Yesler is the gateway for the lumber and building materials supply chain to unlock potential and improve performance by enhancing the communication, the knowledge and information flow, and the efficiency of operation through software. By harnessing the power of software and data, Yesler builds the technology that enables organizations to compete and perform better.  

The company’s solutions include:

  • The Yesler Marketplace creates efficiency in execution of LBM transactions, empowering buyers to sellers to see more of the market, work with all trading partners in one platform, and track all history in one place. 
  • Groundwork provides visual inventory analysis and purchasing planning for LBM buyers, helping buyers to reduce working capital requirements, limit risk exposure to commodity price volatility, and increase profits.
  • Intel harnesses the potential of aggregating supply and demand data into pricing trend indicators to help lumber yards make better, informed buying decisions.

 

Contact:

For Business inquiries:  Steve Huson, 206-231-0565, [email protected]

For media inquiries:  Steven Gottlieb, 205-427-9591, [email protected]

Steve Huson
VP, Sales & Marketing
Steve is a veteran of multiple successful technology startups and leads sales and marketing for Yesler. He has a background in construction technology, having started his career writing software for the family general contracting business and most recently leading marketing for Pro.com. Steve has a business management degree from the Sloan School of Management at MIT.

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